Forge & Barrel — Website Design
A premium pub & lounge website designed to capture nightlife ambiance and drive table bookings through immersive visuals and intuitive navigation.
Discovery & Research
Before jumping into design, I focused on understanding the client's brand and their target audience — young urban professionals in Bengaluru looking for a premium nightlife experience. I studied competitor pub and lounge websites to identify gaps in visual identity, navigation, and CTAs.
The key insight was simple: users decide within seconds if a place "feels" right. The website needed to sell an experience first, information second. This shaped every design decision that followed.
Client
Forge & Barrel Pub, Bengaluru
Category
Hospitality Website UX/UI Designing
Project Link
Visit Behance
Ideation & Design Direction
Based on the client brief and research, I defined the visual direction — a dark, moody aesthetic with gold accents to reflect the premium pub atmosphere. I explored layout structures, typography pairings, and image styles that would make the experience feel immersive from the first scroll.
The core design decision was to lead with emotion over information. Every section was designed to make the user feel the ambiance before they read a single word — using full-bleed photography, warm lighting tones, and minimal but intentional copy.
UI/UX Design
Hospitality
Web Design
Visual Exploration
The visual direction was built around one core idea — dark luxury. I chose a deep black base with warm gold accents and earthy tones to mirror the physical ambiance of the pub. Typography was kept elegant and minimal to let the photography breathe and do the storytelling
Each page had a distinct visual purpose — the Home page creates desire, the Food & Drinks page builds appetite, the About page builds trust, and the Contact page removes friction. The layout hierarchy was designed to guide the user naturally toward booking a table.
Design Outcome
The final website consisted of 4 fully designed pages — Home, About Us, Food & Drinks, and Contact. Each page was crafted to reflect the premium identity of Forge & Barrel, with consistent use of dark backgrounds, gold typography, and high-quality food and ambiance photography.
The client received a complete, ready-to-develop website design that aligned with their brand vision. The "Book a Table" CTA was strategically placed across all pages to maximise conversions and make the booking journey as frictionless as possible.
